What started out as a simple re-branding project of a potato chips brand named Crave ended up as a possible teaser poster for a movie named Crave? I made the logo with ink, on watercolor paper because I wanted it to look basic and raw, just like satisfying a crave is a sort of a basic instinct. I was told that it was "too scary, as if it belonged in a horror movie" and that "the e looks like it's going to eat me". Erm, yeah.
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